Roasting rotisserie chicken. Photo by Peter Carr/lohud
Rotisserie sales will top $3.5 billion this year
As you stroll your supermarket’s prepared-food section, where you’ll find dozens of hot offerings ready to take home, tip your hat to the humble rotisserie chicken — and Blockbuster Video.
Rotisserie chicken was relatively big in the 1950s and into the ’60s in mom-and-pop delis and with home chefs, said Tom Super of the National Chicken Council.
“Consumers were reluctant to pay $2 plus for a cooked bird when they could buy a 29-cent-a-pound chicken for less than a dollar and spin it on a mechanism on their backyard grill or even in their kitchen ovens,” he said. “But fried chicken from KFC and others pushed rotisserie off the menu.”