People are passionate about groceries. Photo by Tania Savayan/lohud
What to do about the grocery buzz? That was the question on the table this fall as lohud editors and reporters gathered to discuss the coverage of A&P’s bankruptcy and its aftermath. Stories on the chain’s disruptive exit from the market consistently topped the digital metrics we use to track performance on lohud.
Clearly, our community was gripped by the story. Not only was traffic up significantly on our website and on our mobile products, but the A&P saga also was selling newspapers, generating letters to the editor and social media chatter, and bringing in tips from sources.
Only minutes into our discussion we began trading stories about where we shop, how we shop, when we shop, what we buy, what we love and what we wish were different about the local grocery experience. Based on our own energy and strong opinions, we suspected there was more to tell than a good business story.
We sent reporters Hoa Nguyen and Peter D. Kramer and photographer Tania Savayan into the community to listen. For two months, they followed the story, interviewing more than 100 people: shoppers and supermarket analysts, store owners and deli guys. “Groceries.” is a special report on the shifting supermarket landscape in the wake of the A&P bankruptcy, a deep dive into the emotions, strategies and opinions our neighbors associate with that trip to the market.