Yitty Deutsch of Monsey bags onions at Evergreen Kosher market in Monsey. Photo by Tania Savayan/lohud
Ethnic supermarkets are gaining loyal customers, shoppers in search of quality food, and a wider variety
Operators of the Evergreen Kosher supermarket could sense an opportunity in Monsey a few years ago as they prepared to open in a space previously occupied by Pathmark.
The fact that the market would sell kosher food wasn’t particularly unique. There were other kosher markets nearby. But the stores seemed outdated and weren’t keeping up with the demands of the modern kosher shopper, said A.J. Jordan, Evergeen’s chief marketing officer.
“With the Jewish community growing, I don’t know if it was effectively servicing the community,” he said.
So Evergreen, which has a motto of “Shop Happy,” set out to be different. It not only offered a wide variety of products and amenities, such as a bake shop, personalized butcher and an extra-large section of prepared and ready-to-cook foods, it did so inside a sleek, 30,000-square-foot, modern store.