Tag Archives: Paco Underhill

Business, Venues

Local chains cultivate customer loyalty

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A woman tends the blueberries at Stew Leonard’s in Yonkers. Photo by Tania Savayan/lohud

A look at three regional supermarket success stories: Turco’s, Stew Leonard’s, DeCicco’s

Michael Powell has a simple rule: Every store needs a story.

Powell works at the Los Angeles-based research and design firm Shook Kelley, helping markets sharpen their skills and define themselves: to tell their story.

“I think, in the past, it had become acceptable to say ‘We’re just running a grocery store. This is a big business operation and we happen to be selling food,’” Powell says. “I don’t think that’s acceptable, anymore. I think people want to believe that you have some kind of passion for food.”

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Demographics, Future

Why is milk in the back?

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Mount Kisco resident Gabriella Zamora at the new Stop & Shop, formerly an A&P, in Mount Kisco. Photo by Tania Savayan/lohud

The science, psychology, economics and, yes, showmanship, at work when you shop

Showtime at the Supermarket
Click on the window above for an infographic demystifying supermarket design.

From the edge of the parking lot all the way to the dairy section in the far corner of the store, Paco Underhill explains that science, psychology and economics are at work in our grocery stores.

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Future

What’s next for local markets?

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Roberta Alpert, of Somers, scans produce at the new Stop & Shop, formerly an A&P, in Mount Kisco. Photo by Tania Savayan/lohud

Charting a supermarket future in a dizzying present

It used to be you knew who your competition was.

“We have gone from 20th century wars where Gimbel’s fought with Macy’s and Coke fought with Pepsi to what is a 21st-century bar fight where everybody’s fighting with everybody else,” says supermarket expert Paco Underhill.

Nowhere is the competition fiercer than it is over the spending habits of millennials, and supermarkets are paying attention, and are prepared to make some changes.

Whole Foods, the store famous for fresh food and sticker shock, recognized that it was pricing itself out of a key segment of shoppers. In May, the chain announced it will create “new hip-cool technology oriented” stores geared to 18- to 34-year-olds.

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