A woman tends the blueberries at Stew Leonard’s in Yonkers. Photo by Tania Savayan/lohud
A look at three regional supermarket success stories: Turco’s, Stew Leonard’s, DeCicco’s
Michael Powell has a simple rule: Every store needs a story.
Powell works at the Los Angeles-based research and design firm Shook Kelley, helping markets sharpen their skills and define themselves: to tell their story.
“I think, in the past, it had become acceptable to say ‘We’re just running a grocery store. This is a big business operation and we happen to be selling food,’” Powell says. “I don’t think that’s acceptable, anymore. I think people want to believe that you have some kind of passion for food.”